It all started in film school, I had a dream of a production company with the name of Just The Spinach Entertainment with so many ideas of how I wanted the company to be. I dreamed of a cultivating environment for people of all arts to collaborate and put themselves out there. After years of doubting myself – I am a creative after all – and working on anything and everything I can get my hands in while still paying my bills and writing my scripts, I found myself in a position where I could take the first step in fabricating my dreams.
The Next Step
Through meditation, writing, and positive affirmations (and lots of coffee) I built the confidence I needed to commit to myself; I bought the camera. I bought some lenses. I even bought a tripod and shoulder mount. Immediately, I started taking pictures and short videos to get to know my Canon and where it’s limits are. I became proud of my pictures and the footage I was compiling. I didn’t like the sound though, it felt boxy and canned. I invested in some sound equipment. With my office turning into an equipment shed, a few projects already in pre-production and a logo in hand I decided it was time.
After holding meetings with many reputable people and getting all my questions answered, I drew up a business plan and built my team with clear roles declared. I finally did it, I submitted my application for our LLC. Now Just The Spinach Entertainment LLC is a thing – it’s my thing and I couldn’t be more proud. I even own Justthespinach.com although though a website is still under construction, when it is complete I will share for your viewing pleasure. As I am sitting at my computer editing Monday’s footage for our upcoming web cooking show, Creative Culinations, I am in awe of the progress I am making.
Whoever said create your own opportunities was right. Life is too short to wait for opportunities to come to you, you need to grab life by the balls and run steadily towards your dream. If you think life dealt you a bad hand and you don’t deserve it or it is too late to start working on your dream I am here to tell you that is false. It is never too late and anybody willing to put in the hard work and dedication can see their dreams come to fruition. A professor of mine whom I recently had coffee with gave me this great advice and I’ll admit that at the time I was skeptical. I’ve been living paycheck to paycheck hoping things work out for years, to be at a point where I own my own equipment and production company with multiple projects in the works is exhilarating – especially knowing where I come from. I won’t give up now, I can’t give up now.
Just The Spinach Projects
Creative Culinations premieres on Youtube and Facebook the first week of April, like our Facebook page for updates, recipes, budgets and cooking tips/facts. Just The Spinach is also working on two short narrative films as well as a short claymation film based on a passion character of mine named Robotica. Well, back to editing for now. Tomorrow will bring more filming for Creative Culinations and storyboarding for Robotica. Stay tuned!
The Ultimate Goal
In the future, Just The Spinach Entertainment LLC will have won awards for various projects in festivals across the world and have a studio space with a coffee shop attached that has a performance space for live shows. We will cultivate the arts in everything from dance to theater to martial arts and display them for the world to see. When our coffee house holds shows we will have a live feed for our audience that was unable to attend.